The reemergence of a lost art
Few things in life give me a genuine feeling of happiness. Receiving a postcard is one. The thought that someone cares enough for me to buy a card, write something on there, and mail it to my current address, is the ultimate act of caring.
I am not from a writer’s family at all. Both of my parents are blue-collar workers. Postcards have introduced me to writing at an early stage of my life. During our regular summer vacation, my dad always used to write more than a dozen postcards. Back then, I thought it was lame. …
There may have never been a better time to shape its future.
The tender state of Missouri has this silly saying: “slap you naked,” and then “hide your clothes.”
Why?
So, you can’t go out again in public — at least, not unless you want to go out naked… Doesn’t this saying describe life during a pandemic?!
In recent months we have been witnessing many interruptions. The pandemic interrupted our social norms and daily lives. Frankly, we were caught out naked.
The sports industry has been caught naked, too. Literally. Sports has been stripped away its fans (=clothes). The current state has the whole industry ripe for disruption. An industry with the…
Hello Jen and thanks for your idea! You are right, we do need ethical creative ideas to turn this crisis around :)
By speaking 60 seconds about sustainability
Introduction
Recently a good friend asked me what my future professional goal is. I replied that I want to change the world. It felt naïve when it left my mouth, but my conversational partner did not burst out in laughter. He asked me how I want to do so and looked me directly in the eyes. My youthful revolutionary spirit faltered for a second, but I regained my stance after taking a deep breath.
I told him that I wanted to commit my professional life to sustainability. By allocating a significant part of my daily time to a good cause, I…
If you want to be as successful as Michael Phelps
Introduction
Honestly, I do understand why people like being busy. It gives you a sense of belonging. You do not have to know who you are when everybody perceives you as ‘the busy person’, the late-night worker, or the weekend shifter. Strangely enough, though, nobody wants to be labeled a workaholic. That expression became something like a forbidden word in all offices around the world.
Workaholics carry with them a dark and rotten aura. It is only a matter of time until the workaholic implodes and drags everybody around him in a dark, depressing mist of inefficiency that devours their effectivity…
Who runs the world? Girls!
Introduction
Last week, news broke that 23-year-old tennis player Naomi Osaka had invested in the American soccer franchise North Carolina Courage. The move was “instinctive” because she wanted to empower other women to achieve what she did.
In 2019, the Japanese-American Osaka was named the world’s most marketable athlete. It was only the second time since the report first aired ten years ago that a woman was at the top of the ranking.
The curated report uses the Promotional Effectiveness Score to determine who is the hottest sports property on the market. They rate the athletes based on three categories: fan…
Here is what every marketer should keep an eye on
The Expanding Digital Space
Last year, I watched the movie The Theory of Everything. It details the life of the brilliant physicist Stephen Hawking. While watching the movie, there was something else that struck me as intriguing. At one point, Hawking said that the universe is expanding at an ever-increasing rate. When I heard this statement, a thought popped into my mind: The universe is just like the digital world.
Until recently, I would not have given this idea a second thought. I have always believed that I could naturally keep up with the speed of digital evolution. Last weekend, during a conversation with…
Just follow the brush.
All beginnings are hard, especially when it comes to writing. To be honest, I had to copy the word Zuihitsu about six times already. I can’t spell it correctly. Nevertheless, I am writing about it. That’s the essence of Zuihitzu. The Japanese literary technique roughly translates into “following the brush.” The first author that fully embraced the writing style was the Japanese author Sei Shōnagon. She was the personal assistant of the ruling Empress Teishi. For her services, she was granted accommodation and food at the Imperial Palace in Kyoto.
What made her writing style so special was that she…
The flexibility of location and time will accelerate the running sport.
While enabling employees to work remotely became commonplace across 2020 (and will continue this year and beyond), the next wave of flexibility will be around when employees are expected to work. Could there be any better development for the running sport?
I’d argue the reason why running is so popular is due to its flexibility. Combine that with ‘work from home’ and ‘flexible working hours,’ and you may have a recipe for a running boom. No wonder plenty of articles already wrote about it…
Instead, let’s talk workforce and running. As mentioned, the greater workforce is enjoying unparalleled flexibility due…
Science reveals a marketing strategy that is often neglected
We live in an attention economy. Brands compete for attention all the time. Starting with Netflix and TikTok to the newly designed NBA League Pass, there are no exceptions. Brands' mission is to suck you into their platform (Netflix algorithm suggesting movies) and keep you there as long as they can (unlimited scroll in TikTok).
This article is about brands showing the same urgency. Involve and engage your employees — not just your consumers.
The HR perspective would look at employee onboarding, training, and development. While the HR perspective is vital, I will look at it from the marketing perspective…
Tom & Jerry
Two friends, master students and sport aficionados, thinking outside the box.
