If you want to be as successful as Michael Phelps
Introduction
Honestly, I do understand why people like being busy. It gives you a sense of belonging. You do not have to know who you are when everybody perceives you as ‘the busy person’, the late-night worker, or the weekend shifter. Strangely enough, though, nobody wants to be labeled a workaholic. That expression became something like a forbidden word in all offices around the world.
Workaholics carry with them a dark and rotten aura. It is only a matter of time until the workaholic implodes and drags everybody around him in a dark, depressing mist of inefficiency that devours their effectivity…
Who runs the world? Girls!
Introduction
Last week, news broke that 23-year-old tennis player Naomi Osaka had invested in the American soccer franchise North Carolina Courage. The move was “instinctive” because she wanted to empower other women to achieve what she did.
In 2019, the Japanese-American Osaka was named the world’s most marketable athlete. It was only the second time since the report first aired ten years ago that a woman was at the top of the ranking.
The curated report uses the Promotional Effectiveness Score to determine who is the hottest sports property on the market. They rate the athletes based on three categories: fan…
Here is what every marketer should keep an eye on
The Expanding Digital Space
Last year, I watched the movie The Theory of Everything. It details the life of the brilliant physicist Stephen Hawking. While watching the movie, there was something else that struck me as intriguing. At one point, Hawking said that the universe is expanding at an ever-increasing rate. When I heard this statement, a thought popped into my mind: The universe is just like the digital world.
Until recently, I would not have given this idea a second thought. I have always believed that I could naturally keep up with the speed of digital evolution. Last weekend, during a conversation with…
Just follow the brush.
All beginnings are hard, especially when it comes to writing. To be honest, I had to copy the word Zuihitsu about six times already. I can’t spell it correctly. Nevertheless, I am writing about it. That’s the essence of Zuihitzu. The Japanese literary technique roughly translates into “following the brush.” The first author that fully embraced the writing style was the Japanese author Sei Shōnagon. She was the personal assistant of the ruling Empress Teishi. For her services, she was granted accommodation and food at the Imperial Palace in Kyoto.
What made her writing style so special was that she…
The flexibility of location and time will accelerate the running sport.
While enabling employees to work remotely became commonplace across 2020 (and will continue this year and beyond), the next wave of flexibility will be around when employees are expected to work. Could there be any better development for the running sport?
I’d argue the reason why running is so popular is due to its flexibility. Combine that with ‘work from home’ and ‘flexible working hours,’ and you may have a recipe for a running boom. No wonder plenty of articles already wrote about it…
Instead, let’s talk workforce and running. As mentioned, the greater workforce is enjoying unparalleled flexibility due…
Science reveals a marketing strategy that is often neglected
We live in an attention economy. Brands compete for attention all the time. Starting with Netflix and TikTok to the newly designed NBA League Pass, there are no exceptions. Brands' mission is to suck you into their platform (Netflix algorithm suggesting movies) and keep you there as long as they can (unlimited scroll in TikTok).
This article is about brands showing the same urgency. Involve and engage your employees — not just your consumers.
The HR perspective would look at employee onboarding, training, and development. While the HR perspective is vital, I will look at it from the marketing perspective…
Examining the natural fit between Lebron James and Hummer
The high school drama
LeBron James has never been an ordinary person. When he was sixteen, he was on the cover of Sports Illustrated, the header saying: “The Chosen One”. He was the undisputed number one pick of the upcoming draft. We know him now as a millionaire and savvy business owner, but that was not always the case.
Gloria James, the mother of Lebron, gave birth to him when she was only sixteen herself. The small family had to move houses often, and James later stated that he grew up amidst drugs, crime, and killings. …
Adidas disruptive innovation that changes the shoe game
The Miracle Of Bern
It was 1954 when Adidas became known all over the world. The German National team had just been crowned World Champion. Germany came back from a 2:0 deficit and won the game 3:2 against a seemingly unbeatable Hungarian squad. It was a real-life David versus Goliath story, and everybody sympathized with the hard-working German team that defeated the almighty Goliath.
Guess what shoes the winning Germans wore? Adidas. Myths started that these new shoes from the small city of Herzogenaurach gave this legendary team an advantage. Adidas had developed exchangeable cleats that could adapt to different pitch conditions. …
Why I make most of my decisions while running
I. Making Decisions
Recently the CEO of my company talked about decision making. We make decisions all the time. Some of them are not as important (e.g., shoes to wear, what to eat, etc.,) but some are life-changing (e.g., switching careers or having a child).
He continued by saying that making a decision is inevitable, but making the right one is hard. It gets even more challenging when there is no clear right or wrong decision.
What is a decision? According to the Webster Dictionary, it is “a choice that you make about something after thinking about several possibilities.”
What distinguishes a good…
How an old-school sport became fully virtual
I am living in a two-person household. Throughout the lockdown, you desperately look for something to do together that does not equal binge-watching. You search for board games online, half-jokingly ask your parents what they did when there was no internet. Then you give up and go back on the couch and watch Netflix.
In comes the chess-centered series “The Queen’s Gambit” which aired on October 23rd, 2020. The fictional story is about a young chess prodigy (Beth Harmon) who raises the ranks to become a grandmaster in the ancient game of chess. …
Tom & Jerry
Two friends, master students and sport aficionados, thinking outside the box.
