Ever heard of Zwift? Zwift may be E-sports’ bridge to Sports.

Sports as we see it may change forever.

Sports have been fascinating people since the ancient world. Yet, with time, the definition of it has changed, too. Sports have been present in warfare, entertainment, or simply as physical activity. Today, the startup called Zwift, a virtual gaming platform for running and cycling, may change how the term ‘Sports’ is used. Sports may then not only be renamed but entirely reinvented.

This shall not be a debate on whether E-sports is a Sport. Instead, I would like to point out that the decision we are currently facing will impact the world of Sports for decades to come.

Unlike conventional E-sports, Zwift is experienced in software and video game development but dedicated to fitness. It is the first company to use massive multiplayer gaming technology to bring the outdoor experience indoors.

Professional cyclists and triathletes already train on Zwift. (Jan Frodeno, current Ironman World Champion or Geraint Thomas, 2018 Tour de France winner, just to name a couple).The hobby ‘zwifter’ has then the chance to virtually ride with the professionals.

The Union Cycliste Internationale (UCI), the worldwide governing body for cycling, believes in e-Cycling. Also called eRacing. This…