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How Lebron James & Drake Helped Liverpool to Reach the Top.
Nike’s Revolutionary Negotiation Tactics
Every 28 seconds somebody buys a Liverpool FC kit. The demand for Liverpool kits has doubled in the last years and is currently most popular in the UK. By the way, since we are talking Football, we will stick to British English. Therefore, we will stick to kits and Football, as opposed to jerseys and Soccer ;-)
Liverpool recently announced the new kit supplier will be Nike, starting 2020.
This post is about Nike’s revolutionizing negotiation tactics, perhaps changing the jersey sponsor landscape as we know it.
But what are the circumstances? How did Nike outmaneuver Adidas, Puma, and New Balance to become the sponsor of the ‘hottest’ Football team? And perhaps most importantly, what the heck do Lebron James and Drake have to do with it?
With Liverpool’s recent success, it is no surprise that brands bid to become the new kit supplier. In fact, surrounding star trainer Jurgen Klopp, the future of Liverpool looks brighter than ever. Thus, in 2019, before going into negotiations, the company’s value was on an all-time high.
Now, besides New Balance (obviously) wanting to renew the kit contract at any cost, Puma, Adidas, and Nike joined the competition…
