Staying true to your vision pays off

Just ask Patagonia

Photo by Matt Noble on Unsplash

In 1971 Ivon Chouinard was just starting to become successful. His newly found company “Chouinard equipment” (later:”Patagonia”) grew to become the biggest supplier for mountain climbing gear in the US. Especially their robust pitons that, unlike others, could be used multiple times were very popular in the small climbing community. This is the story of a man who went…