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With Football, Sports returned. Yet, very different.
This is the perfect time to press ‘reset.’
Football is a game, of course. But it is also a sport, which is what a game becomes when enough people invest in it, financially or emotionally. It is a business, too, which is how sports escalate when the emotional investment generates a return on the financial. But it is also — maybe it is mostly — a form of identity, a sense of belonging.
When Football returned last week, to some, what they watched was not Football but mere business. A transaction devoid of emotion, an event held simply to protect broadcasting revenues.
Now more than ever, clubs must focus on activating their communities rather than on generating money. One reason may be because only professional clubs returned to playing. This leaves local clubs as benchwarmers, begging to get some Football time.
Professional Football clubs are the heartbeat of their community and have their duties. Duties range from addressing social issues to developing local youth players. Besides being a business, fostering a community will prevail and eventually brings in the investments. This pandemic is the perfect time to press ‘reset’ — for…
